One of the most
valuable assets an organisation has is its brand. If you are in the
business of providing a product or a service, a negative impact on your
brand can have immense consequences from a commercial perspective.
In today's fast moving world the news cycle can also catch some
organisations by surprise as those not happy with your product or
service seek out new mediums through which they deliver their message.
Consumers now no longer rely on making complaints to organisations such
as Departments of Fair Trading, they turn to the internet, form groups
on Facebook and upload videos onto YouTube.
Over the course of the last 12 months their have been a number of
examples where consumers and online groups have attacked organisations
not solely because they have manufactured and sold the end product, but
because they are getting the raw materials through dubious supply
channels. The most recent example is the oil spill in the Gulf of Mexico
where BP began to blame a contractor in its supply chain for the fault
in the oil rig that caused billions of dollars worth of damage to the
coastal economies of the Gulf and equally as much damage to the marine
As with a supply chain review, you need to ensure that the suppliers you
are dealing with, or organisations you are contracting, follow the same
high standards your own organisation has, or, at the very least, is
aware of your policies and procedures.
At The Sustain Group we conduct a relatively simple assessment of the
organisations in your supply chain and identify risks that may impact on
your own brand. We assess the suppliers environmental policies and
procedures, where they source the raw materials from and also look at
labour and human rights.
A brand and supply chain review can be conducted at the same time and
can cover multiple country operations and centres.
If you would like more information or arrange an initial consultative
session please call us.